— Creative Executive · Content Strategist · Executive Producer
Some stories find their audience.
The best ones are built for them.
CREATIVE EXECUTIVE | ORIGINAL PROGRAMMING | BRANDED ENTERTAINMENT | MEDIA INNOVATION
I develop original programming, build content franchises, and create entertainment-driven solutions that connect brands with audiences.
With 15+ years of experience across media, advertising, and entertainment, I bring creative vision, business strategy, and emerging technology together to turn compelling ideas into programming that performs.
ABOUT
Serita Wesley makes content that earns its audience.
Serita Wesley is an award-winning creative executive, content strategist, and executive producer with more than 15 years of experience building original programming, developing media franchises, and creating entertainment-driven solutions to business challenges.
Her career spans advertising, entertainment, branded storytelling, investigative journalism, and digital media, with leadership experience at Wieden+Kennedy, Sony Music Entertainment, Westbrook, Roc Nation, iOne Digital, and Hearst.
As Head of Entertainment Podcasts at Sony Music Entertainment, she developed much of the division's original programming slate, launched eight series in one year, and led a global team across the United States and United Kingdom. At Hearst, she helped develop and launch Delish's SNACKS!, a celebrity-driven food and entertainment franchise that generated more than 34 million cumulative views across platforms through October 2026.
Her work is rooted in the belief that compelling content should do more than entertain. At Wieden+Kennedy, she developed entertainment-led solutions to marketing challenges for global brands and co-created On She Goes, a travel and culture franchise that became a platform for original programming, branded partnerships, and live experiences.
Her storytelling experience extends across entertainment, business, politics, science, technology, and investigative journalism. She's developed original formats and worked with talent ranging from celebrities and creators to entrepreneurs, authors, political analysts, medical professionals, and technology innovators.
Passionate about the intersection of creativity and emerging technology, Serita actively incorporates AI-assisted tools into research, editorial development, and production workflows, exploring new ways to make content creation more efficient without compromising creative vision.
Her work has earned recognition from The Ambies, The Webbys, Audible, the Signal Awards, and the iHeartPodcast Awards.
THE WORK
Selected Work
SNACKS! — Delish / Hearst 34.2M cumulative cross-platform views. Original development, executive production, and audience strategy.
High Low with EmRata — Sony Music Developed and executive produced a video-first interview franchise, leading creative direction, production, and distribution strategy. 5.5M+ YouTube views across 25 publicly visible episodes.
On She Goes — Original IP & Branded Entertainment Created a travel and culture franchise centering women of color, developing original audio and video programming, branded partnerships, and live experiences. iHeartPodcast Award nominee.
The Trial of Diddy — Daily Mail Chart-topping investigative podcast incorporating AI-assisted scripted recreations. Reached No. 1 on Apple Podcasts' Overall and True Crime charts.
Unleash for Love — Audible Co-created and wrote an original scripted audio series. Audible Best of 2023 and 2024 Webby Honoree for writing.
Corruption Uncovered — Roc Nation / Team Roc Originated, developed, and executive produced an investigative series examining systemic injustice. Ambie Award nominee.
SERVICES
What I Bring to the Table.
Creative Leadership & Executive Production Leading ambitious programming from concept through launch, building creative teams, managing multimillion-dollar budgets, and delivering distinctive content across platforms.
Original IP & Format Development Identifying opportunities, developing original concepts, and building repeatable formats that connect with audiences and grow into recognizable content franchises.
Video, Podcast & Audience Strategy Creating platform-specific programming and distribution strategies informed by audience insights, performance data, and an understanding of how people discover and consume content.
Talent & Thought Leadership Developing relationships with celebrities, creators, founders, business leaders, authors, and subject-matter experts to create compelling conversations and distinctive programming.
Branded Entertainment & Partnerships Transforming business objectives into original storytelling, strategic partnerships, and content experiences that connect brands with the audiences they want to reach.
Storytelling & Production Innovation Combining editorial expertise with emerging technology and AI-assisted workflows to develop compelling stories, streamline production, and explore new creative possibilities.
